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Event Publicity Plan

Marin City Community Development Corporation
Sausalito, CA, USA
Marin City Community Development Corporation
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Marin City Community Development Corporation
Sausalito, CA, USA

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Cause
Employment services
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Marketing Public relations Social media

Posted January 23rd

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Event Publicity Plan

Project details

What we need
  • An event publicity plan for promoting an upcoming event, and/or securing coverage of the event itself
  • A press release (who, what, why, when, where) about the event to send out to media contacts
  • A list of key media contacts to reach out to about the event, and/or invite to the event
  • Detailed instructions on how and when to reach out to media
  • Social media posts (twitter, instagram, facebook) to complement media outreach, if applicable
  • Note: This project does not necessarily include on-site event attendance by the Professional, or on-site media check-in or management at the event. This may be requested or offered, but will depend on the Professional's location and availability.
Additional details

Also need to learn how to acquire mailing lists of high net worth donors in Marin County and/or how to reach out to them to support our event raising funds to help provide employment services for the poor and mentally ill residents of Marin County in California. It is the wealthiest county in California.

What we have in place
  • We currently have marketing materials about our programs and event, which should make it easy for you to get started. We also have qualified staff to assist/execute the publicity plan, and the ability to provide any other information you need.
How this will help
This project will save us $6,262 , allowing us to provide for greater economic self-sufficiency of the agency.

This project will help us reach our fundraising goals for our nonprofit agency, the Marin City Community Development Corp., increase or self-sufficiency and diversify our funding base by reducing our dependency on grants. We plan to make this "Dancing with the Marin County Stars" (based on the television show with paid voting) fundraiser an annual event. This event sets the tone for our future events and provides the foundation for many more years of success!

Project plan

P
Prep: Initial Planning Meeting
  • The Professional and Volunteer Manager conduct an initial meeting to discuss the Organization’s upcoming event, including the target audience, event goals
  • The Volunteer Manager describes the Organization's desired media coverage for the event, to include priority for traditional print and broadcast media, online media, and social media
  • The Volunteer Manager provides any relevant information about the Organization's past media outreach efforts, including any existing press lists or relationships with media, and links to the Organization's social media accounts (if any)
  • The Volunteer Manager provides any relevant information or documentation about the event and the Organization, to include the Organization's mission statement and any available key messaging that should be used in the event publicity campaign
1
Milestone 1: Research and Planning
  • The Professional researches and identifies key media outlets and contacts for outreach, based on the Organization's media coverage goals and the purpose of the event
  • The Professional shares initial findings with the Volunteer Manager for feedback
2
Milestone 2: Draft Publicity Plan
  • The Professional drafts the event publicity plan, which includes a summary of publicity goals, as well as specific tactics to be used, such as the press contact list, proposed methods and timing for media outreach and follow up, key messaging, and outlines of any new media materials (e.g., press release, event invitation, FAQ, etc.)
  • The Volunteer Manager reviews the draft plan and provides feedback
3
Milestone 3: Final Publicity Plan
  • The Professional incorporates feedback and delivers the final publicity plan, including the press list, key messaging, and any new materials created for media outreach (e.g., press release, event FAQ, etc.) to the Volunteer Manager for approval.
  • If media outlets are invited to the event, the final plan should also include an invitation list and RSVP checklist, as well as a plan for providing media passes to invited outlets and checking them in at the event
  • The Volunteer Manager approves the final plan and any new materials that have been created for media outreach
4
Milestone 4: Publicity Plan Execution
  • The Volunteer Manager conducts media outreach according to the methods and timeline in the publicity plan
  • The Professional provides support to the Volunteer Manager as needed, including advice on how to follow up or respond to unexpected questions
5
Milestone 5: Day-of Event Publicity and Follow Up (optional)
  • If applicable, the Professional helps the Volunteer Manager create a plan for signing in media to the event and ensuring they are able to set up equipment (cameras, microphones, wifi access, etc.)
  • If applicable, the Professional crafts an event summary to be shared with the media after the event (e.g., if this is a fundraising event, the follow-up press release may include information on how much money was raised, or photos or video clips from the event that can be published by the media)
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About the org

Marin City Community Development Corporation
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Causes
Employment services Human services Youth development
Posted by
Melissa C
Melissa C.

Executive Director

Our mission

Enhance community development and economic self-sufficiency through employment services and financial education.

What we do

We offer the following:
- Job Readiness Training
- Employment Services
- Financial Education
- Youth Services
- Affordable Housing Assistance

Testimonials

Read the Impact Story
He provided good advice, but I wish we could have spent more time on the project.
Melissa C.
Melissa C.

Executive Director

Event Publicity Plan Project

(No testimonial has been submitted by Indranil)
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