Logo Design & Visual Brand Identity

Help Sandy Springs Education Force elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Sandy Springs Education Force
Atlanta, GA, USA
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Sandy Springs Education Force
Atlanta, GA, USA

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Posted January 22nd

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Sandy Springs Education Force, a nonprofit organization which supports the Sandy Springs public schools,has been operating for the past ten years with the same logo. While this logo has worked for us, we believe that it needs to be updated to move us forward in the future. We are particularly interested in a logo that includes our full name and will maintain some of our branding.

What we have in place
  • We currently have Existing marketing materials and branding goals, which should make it easy for you to get started. We also have preliminary design logo examples, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to expand our educational programs which positively impact our at-risk students so that they have an opportunity to graduate and be successful.

While SSEF has been successful, we need to re-energize our image to continue our progress. In particular, we need a logo which will enable us to meet the challenge of building awareness for our organization in our schools and in our community. We have a new strategic plan with a new mission statement and we feel that the time is right to create a new logo.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Sandy Springs Education Force
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Posted by
Irene S.

Executive Director

Our mission

Creating opportunities that educate, inspire and prepare Sandy Springs public school students for a competitive world

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