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Google Analytics Set Up & Training

Help Regional Theatre Of the Palouse track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Regional Theatre Of the Palouse
Pullman, WA, USA
Regional Theatre Of the Palouse
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Regional Theatre Of the Palouse
Pullman, WA, USA

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Cause
Arts & culture
Skills
Data analysis Digital marketing Information technology

Posted May 16th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

I need training on how to use all the free resources available through Google.
For example, I don't know how to upload 360 images onto google maps and integrate virtual tours to showcase our venue.
Google Analytics online academy is a great start but prioritizing what to learn first is a challenge. I want our organization to have a strong online presence and am seeking to know how to get us there.

What we have in place
  • We currently have a tech associate with a good working knowledge, which should make it easy for you to get started. We also have a dedicated team who want to learn, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to invest in training programs like our Summer Teen Workshop.

Learning how to better use free online resources available to us will help our organization advocate, recruit talent, advertise and showcase all the wonderful things we have going on.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Regional Theatre Of the Palouse
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Causes
Arts & culture Education Youth development
Posted by
Michael T
Michael T.

Artistic Director

Our mission

Promoting the Arts and Arts Education through quality theatre.

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