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Social Media Plan

Help Wildstar Equine Assisted Activities and Therapy, … * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Wildstar Equine Assisted Activities and Therapy, Inc.
Sherborn, MA, USA
Wildstar Equine Assisted Activities and Therapy, Inc.
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Wildstar Equine Assisted Activities and Therapy, Inc.
Sherborn, MA, USA

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Cause
Youth development
Skills
Digital marketing Social media

Posted January 13th

Social Media Plan

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional details

Develop and implement a systematic plan for FB and Instagram.

What we have in place
  • We currently have FB and Instagram accounts, which should make it easy for you to get started. We also have an Exec. Dir. who is a former professional writer, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to increase the number of children and young adults we serve and provide more financial assistance to them.

To expand our reach particularly to adolescents and young adults who can either benefit from our therapeutic riding & horsemanship services or engage with us as volunteers.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

Wildstar Equine Assisted Activities and Therapy, Inc.
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Causes
Youth development Education Health & nutrition
Posted by
Polly K
Polly K.

Executive Director

Our mission

Helping underserved and at-risk youth and young adults develop life skills by engaging in therapeutic equine-assisted learning activities in a peaceful, rural setting.

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