Public Relations Strategy

for  Juma Ventures
San Francisco, CA, USA
http://www.juma.org/
Posted by
Lucia F.

Marketing Director

Posted Date
Feb 11, 2019
Location
Virtual volunteer opportunity
Public Relations Strategy
Impact statement
This project will save us $6,343 , allowing us to spend those dollars in direct services for our youth!

Project Details

What We Need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional Details

Specifically looking for a local plan in Atlanta that will help us generate awareness and garner support for our Atlanta site.

What We Have In Place
  • We currently have a Site Director and a few partners, which should make it easy for you to get started. We also have recent news that we might be able to leverage, and the ability to provide any other information you need.
How This Will Help

Atlanta is a site with immense opportunities, but Juma is still relatively new there and we need to make ourselves known in order to garner support from the local community: corporations, individual philanthropists, etc.

Project Plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About The Org

Our Mission

Juma strives to break the cycle of poverty by paving the way to work, education, and financial capability for youth across America.

What We Do

Juma believes in the power of a first job as a tool to empower youth from underserved communities to create personal and social change. Juma is one of the country’s largest social enterprises that employs youth to sell concessions in major sports and entertainment venues, so they can get training and experience, earn an income, build financial capability and ultimately improve their economic well-being. In 2017, Juma will employ nearly 1000 youth across nine cities in the United States.

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