Marketing Strategy
Lymphoma Research Foundation
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
Additional details
- assistance with identifying the right people to target
- feedback on our existing brand messaging and its use on social media
- tactics to effectively target and attract corporate partnerships
What we have in place
- We have a staff member responsible for Fundraise Your Way and committed to this campaign's success. We also have recently rebranded our community fundraising program, Team LRF, and have clear branding we hope to continue to grow with this campaign. We are also in the process of updating our fundraising technology to better serve our constituents.
How this will help
This project will save us $11,198 , allowing us to to fund more patient service programs and innovative research to help us get closer to a world without lymphoma.
LRF plans to promote our Fundraise Your Way platform through an awareness and fundraising campaign in the month of May, called "Five Your Way." The goal of this campaign is to promote the accessibility of creating one's own fundraiser, to engage our constituents to fundraise in a way that's most meaningful to them, and to raise awareness on the five-minute frequency of a lymphoma diagnosis. As the first of its kind, this project will help us ensure this campaign is successful.
Project plan
Our mission
The Lymphoma Research Foundation's mission is to eradicate lymphoma and serve those touched by this disease.
What we do
The Lymphoma Research Foundation is devoted to funding innovative cancer research and serving the lymphoma community through a comprehensive series of free education programs, outreach initiatives and patient services.
