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Communications Strategy

Help Maverick Landing Community Services (MLCS) design a communications strategy tailored to the Organization’s goals and key audiences, and an implementation plan that works with their available budget and staff capacity.
Maverick Landing Community Services (MLCS)
Boston, MA, USA
Maverick Landing Community Services (MLCS)
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Maverick Landing Community Services (MLCS)
Boston, MA, USA

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Communications Writing

Posted January 5th

Communications Strategy

Project details

What we need
  • A review of Organization's communications goals and target audiences
  • Identification of appropriate timeline and implementation approach based on goals and audience
  • Messaging guidelines (with examples) based on audience and delivery methods
  • Outline of necessary steps for implementation
What we have in place
  • We currently have a content library of language, which should make it easy for you to get started. We also have a part time person who supports communications, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to serve more children in our makerspace

We are at a critical stage in terms of needing ongoing communications that cuts through the noise and makes our small organization known.

Project plan

P
Prep: Project Goals, Timeline, and Process Established and Initial Information Distributed
  • Volunteer Manager outlines any current communications activities and strategies
  • Volunteer Manager shares any existing communications materials
  • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Professional Creates First Draft of the Communications Strategy and Volunteer Manager Provides Feedback
  • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
2
Milestone 2: Finalized Communications Strategy Delivered to the Organization
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
  • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget
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About the org

Maverick Landing Community Services (MLCS)
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Education Science & technology Youth development
Posted by
Rita L
Rita L.

Executive Director

Our mission

Maverick Landing Community Services (MLCS) is a multi-service organization with a primary focus on helping children, youth, and adults to build 21st-century skills. Our mission is to enhance the lives of the culturally and economically diverse residents of Maverick Landing, East Boston, and surrounding communities by:

+Motivating people to achieve economic, educational, and personal goals.
+Linking people to support systems.
+Creating leadership opportunities
+Strengthening youth, families, and community.

What we do

Our family support-based model of building 21st century skills runs from zero to adulthood:

Early Care (0-5) with a Family Nurturing program for parents and playgroups in Arabic & Spanish, implemented in collaboration with BPS Countdown to Kindergarten.
Children (7-12): after-school and summer program offering academic support, socioemotional development, and STEM engagement.
Teen Programs (13-18): a workforce development and social enterprise program that helps teens build 21st century skills to advance their educational and economic goals.
Adult Programs: English Innovations, a tech-infused language learning model; the Work, Tech and Life Skills program helps adults with digital job search, setting up a LinkedIn profile and digitizing resumes and portfolios through EastieCoders- a front end website development study group.

We have also begun to host regular social events to build social capital and community cohesion, supporting the success of our programs and providing us with volunteer support from the community.

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