Social Media Plan

Help Green Card Voices * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Green Card Voices
Minneapolis, MN, USA
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Green Card Voices
Minneapolis, MN, USA

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Posted December 28th

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Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have a solid social media following, which should make it easy for you to get started. We also have a graphic designer and graphic design intern, and the ability to provide any other information you need.
How this will help
This project will save us $12,682 , allowing us to record and share more stories so that we can uplift immigrant voices around the country

Our organization was born online and we rely on a strong social media presence to reach our mission (share as many stories as possible). Right now we are going on intuition with what we post, how we do it and when. It would help us a great deal to have an informed plan on how to reach more people and do so more effectively.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

Green Card Voices
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Posted by
Anna Z.

Operations and Communications Assoc.

Our mission

Green Card Voices is a non-profit organization that records and shares first person narratives of America's immigrants. We work to facilitate a better understanding between immigrant and non-immigrant communities through the art of storytelling.
Our dynamic, multimedia materials are designed to empower a variety of educational institutions, community groups and individuals alike to acquire first-person perspectives about immigrants' lives, increasing the appreciation of the immigrant experience in America.

What we do

We're traveling the country and listening to those with the courage to share their journey, documenting each story in an authentic and unbiased way. America has 43 million immigrants, and Green Card Voices works to share their diverse stories and experiences, to show the incredible breadth of the immigrant population. Once recorded, these stories are shared via our website and social media platforms, as well as in books and traveling exhibits.

Immigrants have played a vital role at each turn in our nation's history, and they continue to do so today. By sharing these stories, we can instill a sense of pride in our nation's immigrant population and thank them for all of their contributions.

Testimonials

Mallika was very professional and on top of her work. She needed very little from me, was clear about her timeline, and a pleasure to work with. Would highly recommend.
Anna Z.
Anna Z.

Operations and Communications Assoc.

Social Media Plan Project

Its a fantastic organization with a very unique and sensitive area that they are working in. I enjoyed learning about their goals and helping them with their social media plan.
Mallika K.
Mallika K.

Volunteer

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