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Logo Design & Visual Brand Identity

Help Healthy Community Alliance, Inc. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Healthy Community Alliance, Inc.
Gowanda, NY, USA
Healthy Community Alliance, Inc.
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Healthy Community Alliance, Inc.
Gowanda, NY, USA

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Cause
Human services
Skills
Graphic design

Posted December 17th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We need a new logo for our CBO planning grant that has a similar theme to Healthy Community Alliance's logo. We want it to look similar-ish to the Millennium Collaborative Care as they are a local PPS. We want something that can be used as a watermark on fliers and power point presentations too.

What we have in place
  • We currently have a logo for HCA and Millenium's, which should make it easy for you to get started. We also have a work plan for our grant and a press release, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to utilize those funds to further educate the consortium and build their capacity for new payment options in the future.

because we need a unique logo that can be used across all of our communications so we have one fluid look to what we prepare for the consortium.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Healthy Community Alliance, Inc.
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Causes
Human services Community & economic development Health & nutrition
Posted by
Anthony S
Anthony S.

HCA Project Manager

Our mission

To improve quality of life in rural communities through broad-based, inclusive partnerships that support wellness and prevention.

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