Logo Design & Visual Brand Identity

Help Project: Music Heals Us elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Project: Music Heals Us
Guilford, CT, USA
Unfollow
Log in to follow
Project: Music Heals Us
Guilford, CT, USA

0

Live Projects

3

Matched Projects
0 Followers

Posted December 14th

Share this project:
Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are ready to take our visual brand to the next level! We'd love your help with our logo, color scheme, font selections and style guide! Help us translate our musical work, into visual media!

What we have in place
  • We currently have a website and mailchimp newsletters w logo & colors we like, which should make it easy for you to get started. We also have lots of great photos, recordings, and articles, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to tour with a string quartet for a weekend of healing concerts in venues like soup kitchens, nursing homes, homeless shelters, and hospices.

We would love to translate the work that we do with music, into high-impact visual materials that can help us attract new donors with a great first impression. We are ready for a new logo that we can use easily and clearly on a variety of materials. This organization is about the power of chamber music - individual musicians working together for a transcendental musical result. Help us get the various elements of our visual brand working together like great chamber music for the eyes!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show more

About the org

Project: Music Heals Us
Unfollow
Posted by
Mary L.

Interim Administrative Director

Our mission

PROJECT: MUSIC HEALS US is a non-profit organization whose mission is to provide encouragement, education and healing through bringing high-quality live music performances and interactive programming to marginalized communities with limited ability to access it themselves, with a focus on elderly, disabled, rehabilitating, incarcerated, and homeless populations.

What we do

Now in its fifth season, PROJECT: MUSIC HEALS US has presented over 100 free classical music concerts in hospitals, nursing homes, hospice centers, retirement homes, food pantries, centers for individuals with disabilities, correctional facilities, and homeless shelters. Each season (September-May) includes a series of public ticketed concerts which aid in subsidizing the rest of our healing concerts.

TICKETED CONCERTS
We present formal chamber music and solo recital concerts featuring musicians from the Chamber Music Society of Lincoln Center, the Marlboro Music Festival, the Juilliard School, the Manhattan School of Music, the Curtis Institute of Music, the Perlman Music Program, and more. The roster of musicians includes both up-and-coming artists of this generation as well as their performing artist mentors. Additionally, these concert evenings feature 45-minute pre-concert lectures, 15-minute pre-concert YOUNG ARTIST PERFORMANCES, and post-concert receptions with Q&A with the musicians.

HEALING CONCERTS
We perform concerts for patients in nursing homes, hospitals, and hospices, as well as for those who are incarcerated in prisons and those staying in homeless shelters. These performances are shorter versions of the formal ticketed concerts with much more discussion and interaction with the audience.

PRISON RESIDENCIES
In the last two years, Project: Music Heals Us has developed an innovative 'outreach' program that brings interactive, thoughtfully-conceived chamber music concerts to incarcerated communities. PMHU artists have performed in federal and state correctional institutions of all security levels in Connecticut, New York, and California. PMHU was awarded the ProMusicis 2017 Father Eugene Merlet Award for Community Service, supporting a week-long musical immersion pilot program at Danbury Federal Correctional Institution in January 2018. During this week, PMHU musicians presented an interactive, conversational, and educational musical program, and facilitated creative workshops to help inmates find positive emotional outlets through composing their own musical pieces. The resulting musical creations and responses of the inmates was extraordinary, and reinforced to all involved the power of music to bridge the divide between people of different cultures and circumstances.
PMHU's 2018-2019 season of Prison Outreach Residencies will include four additional weeks of musical immersion programs in federal and state prisons.

NOVEL VOICES
In 2018-2019, PMHU will embark on a new year-long initiative called Novel Voices. Expanding on our belief in the importance of using art to bring comfort, connection, and empowerment to those living on the margins of our local communities, this project is designed to give voice and visibility, through music and film, to the lives and struggles of both local and international refugee communities, and to educate and encourage audiences and artists alike to become connected and involved. It will bring free, interactive concerts to displaced populations while increasing awareness of and raising support for both U.S.-based and international refugee-aid programs.
Throughout the 2018-2019 season, violist and PMHU founder Molly Carr, pianist Anna Petrova, composer Fernando Arroyo Lascurain, and filmmaker Lea Hjort will visit ten refugee communities in the U.S., Europe, and the Middle East to perform music, engage with refugee audiences, and record their stories. These conversations will serve as the inspiration for an original musical work by Lascurain and a film by Hjort, documenting the year-long journey. The Carr-Petrova Duo will record and release Lascurain's composition on an album entitled "Novel Voices," and will premiere it alongside Hjort's film in a benefit concert at Carnegie Hall in Fall 2019.

The pixel