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Email Fundraising Campaign

St Paul Youth Services Inc
Saint Paul, MN, USA
St Paul Youth Services Inc
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St Paul Youth Services Inc
Saint Paul, MN, USA

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Cause
Youth development
Skills
Digital marketing Writing

Posted December 11th

Email Fundraising Campaign

Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
What we have in place
  • We currently have Mailchimp fundraising campaigns w the most recent Nov 2018, which should make it easy for you to get started. We also have 200+ active users (out of 1200+) that open our campaigns, and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to build capacity in fund development while staying within budget.

St. Paul Youth Services has individual donors who give but they have not been encouraged to give meaningfully by connecting them to our meaning work. We also want to ensure that the primary source of our funding is in unrestricted funds that allow us to operate at mission. When individual donors with shared values learn about our work they would have the opportunity to contribute to our Legacy of Innovation.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

St Paul Youth Services Inc
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Causes
Youth development Diversity & inclusion Education
Posted by
Tracine A
Tracine A.

Executive Director

Our mission

Our mission is to improve our community's collective ability to
engage and support all youth by pioneering and sharing proven
practices as we:

1. partner with youth and their families;

2. train and collaborate with staff from nonprofits and public
agencies;

3. advocate for more just and effective public policies; and

4. strengthen and grow the organization.

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