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Annual Report Writing

Help Meals On Wheels Atlanta * A well written annual report that demonstrates leadership in its cause area and a strong connection between its daily activities and mission * An effective summary of the year’…
Meals On Wheels Atlanta
Atlanta, GA, USA
Meals On Wheels Atlanta
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Meals On Wheels Atlanta
Atlanta, GA, USA

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Cause
Human services
Skills
Communications Writing

Posted December 13th

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Annual Report Writing

Project details

What we need
  • Clear and effective copy for an annual report that illustrates the Organization’s successes and plans for growth (e.g., descriptions of programs, allocation of funds, and recognition of donors and volunteers)
  • Blueprint of the structure for the annual report, including optimal content, length, and style
Additional details

Meals On Wheels Atlanta (MOWA) is primarily seeking assistance with graphic design, layout, and overall project management of our annual report. Marketing expertise that can inform how MOWA should best position the organization and communicate its work in order to maximize donation revenue is also highly desired. Our tentative delivery date is March 2019.

What we have in place
  • MOWA's Chief Development Officer will provide guidance and feedback. MOWA can provide all required financial information and other relevant content (program achievements, special event recaps, letter from the CEO, etc.).
How this will help
This project will save us $9,148 , allowing us to provide 1,143 meals to low-income Atlanta seniors suffering from food insecurity.

MOWA's annual report is an informational, marketing, and revenue-generating tool. It is a key product in our annual direct mail marketing strategy designed to increase unrestricted revenue that's critical to our annual operating budget. It can be used to up-level current support, reactivate lapsed donors, and retain loyal supporters who want to know that we have stewarded their money well over the past year.

Project plan

P
Prep: Distribution of Materials
  • Volunteer Manager delivers relevant information such as the Organization's mission, vision, and key messages, profiles of individuals or communities served, previous annual reports, and stories of impact
  • Volunteer Manager shares the previous year's statistics, financial statements, significant accomplishments and stories of impact, awards received, new and noteworthy grants, as well as the complete list of supporters (including names and donor levels)
  • Professional reviews prep materials, identifies any information gaps, and requests additional information or clarification (as needed)
1
Milestone 1: Brainstorm & Planning
  • Professional and Volunteer Manager connect to discuss prep materials, overall goals, and desired tone and style for the annual report
  • Professional and Volunteer Manager brainstorm key messages, themes, and content, and determine the timeframe for draft and final product delivery
2
Milestone 2: Annual Report Outline
  • Professional creates the outline for the annual report and submits to the Volunteer Manager for review
  • Volunteer Manager reviews outline and provides feedback
  • Professional incorporates feedback and creates final draft of the annual report outline
3
Milestone 3: Final Annual Report
  • Professional writes first draft of the content for the report and submits to the volunteer manager for review
  • Volunteer Manager reviews the content and provides feedback
  • Professional incorporates feedback and creates final draft of the content
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About the org

Meals On Wheels Atlanta
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Causes
Human services Health & nutrition
Posted by
Laura E
Laura E.

Director of Grants & Institutional Giving

Our mission

The mission of Meals On Wheels Atlanta (MOWA) is to support senior independence through meals, shelter, education and community. Our vision is to ensure that no Atlanta area senior is hungry, cold, or forgotten.

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