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Instagram Set Up & Strategy

Help The Viva Way use Instagram to engage with their community and expand their network of supporters.
The Viva Way
Berkeley, CA, USA
The Viva Way
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The Viva Way
Berkeley, CA, USA

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Cause
Health & nutrition
Skills
Digital advertising Social media

Posted November 27th

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Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

We have yet to launch on social media, and want to do it right!

What we have in place
  • We currently have pitch decks and a brand vision, which should make it easy for you to get started. We also have a great attitude and social media experience, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to Launch our social enterprise and bring health and happiness to more people.

Haven will be launching its first pilot programs and partnerships this winter. We want to make sure we have a following and strong social media presence before then. Would love to brainstorm ideas!

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

The Viva Way
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Causes
Health & nutrition Education Gender equity & justice
Posted by
Catherine S
Catherine S.

Founder

Our mission

To empower women to reduce chronic stress and gain self-awareness through holistic health lifestyle management

What we do

We help individuals shift their mindset on health & lifestyle with tools, education, and customized action plans. We hold workshops and are building an online tool, with the ultimate vision to rebuild community centers based on holistic health & wellness.

Testimonials

Read the Impact Story
Grace was a tremendous help to us as we started thinking through our social media strategy! She was thoughtful, prepared and always willing to help. I highly recommend working with her. Thank you Grace!
Catherine S.
Catherine S.

Founder

Instagram Set Up & Strategy Project

Haven Health is an amazing organization - their vision is clear and unique, and the passion around it is contagious. I look forward to seeing all that they accomplish!
Grace J.
Grace J.

Volunteer

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