Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
Additional details
Somo is an accelerator that works with Impact entrepreneurs from low-income urban areas. We support entrepreneurs through training, mentorship, capital and market access programs. In order to better communicate the different programs we run it is important to have consistent language across them. We are looking for someone to help us rename each of our programs and help create language around explaining them.
What we have in place
- We currently have a deck describing all of our programs, which should make it easy for you to get started. We also have more in depth material on each of the programs, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to Invest in 3 new social impact enterprises in Nairobi.
It is important as we grow to have language that attracts entrepreneurs, partners and investors.
Project plan
Posted by
Amelia P.
CEO
Our mission
SOMO is the root of a Swahili word meaning "lesson". We are called SOMO because we all have lessons to learn from each other. Visionary entrepreneurs exist in informal settlements around the world.
SOMO identifies, trains, funds, and mentors entrepreneurs looking to drive social change by building enterprises in their own low-income urban communities. We invest in social entrepreneurs and provide the training and tools to help them build enterprises that change their communities from within. By investing in the right people, we help break the cycle of poverty and help bring long-term stability to urban slum areas.
What we do
Entrepreneurship Bootcamp
Our Entrepreneurship Bootcamp teaches business skills, storytelling, and financial literacy. The training is tailored to the needs of each entrepreneur and driven by the market research they conduct with our assistance. Training starts with problem solving and ideation, and is supported by market research and business planning. This is followed by financial modeling, digital literacy and capitalizing a business training.
Grow your Markets
Entrepreneurs are able to sell their products through SOMO. We have both a physical store and online retail presence. Featuring the wares of our talented entrepreneurs, the shop gives them access to a larger customer base and an opportunity to expand their businesses.
Business Coaching
As part of our Acceleration program entrepreneurs receive 1:1 coaching from both the SOMO team and our volunteer advisors. SOMO's advisors provide mentorship and help grow Somo businesses. Entrepreneurs have access to monthly startup series events where Somo advisors teach lessons on areas of expertise. Somo advisors provide 1:1 support to businesses either through office hours or by working directly with one enterprise.
Investment
As part of our Acceleration program, SOMO provides non- repayable financing to entrepreneurs for initial capital expenditures to get their ventures started. Later stage funding is provided as debt capital. Continued funding is contingent on success metrics developed by the entrepreneurs and SOMO team
