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Membership Strategy

Help MEECO Institute develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
MEECO Institute
Plainfield, NJ, USA
MEECO Institute
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MEECO Institute
Plainfield, NJ, USA

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Posted November 17th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • We currently have website, which should make it easy for you to get started. We also have annual conference, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to focus on developing products and services.

Increase organizational membership in the MEECO Leadership Institute

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

MEECO Institute
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Employment services
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CB B
CB B.

Marketing Specialist. Help get us on the map!

Our mission

Measuring (Excellence in) Executive Coaching, Employee Engagement, and Culture in Organizations

The MEECO Institute™ was formed in August 2016 as a 501C3 non-profit in the area of education. The MEECO Institute™ is on schedule to be an inclusive community of organizations connected across the globe around our shared interests and our deep dedication to using a futurist mindset to tackle the world’s biggest challenges related to the management of talent.

The design includes having a think tank, research, and information/ resource sharing for exploring leadership, organizational culture, and the employee experience for the future. Our goal is to partner with universities worldwide to conduct leading-edge research in the area of workforce coaching and the management of talent. The MEECO Institute offers an annual designation that distinguishes organizations that have achieved excellence through weaving executive coaching, employee enhancement, and corporate culture into the fabric of their state of being..." CB Bowman, CEO

Our fellowship is made up of organizations with a wide diversity of purpose, including industry, government, academia, and science.
Our community is built upon the strength of collective action to help generate actionable results around ideas to shape the future of employment science.

...Improving the bottom line should be a primary driver behind any talent management strategy, according to a report entitled Talent Pipeline Draining Growth: Connecting Human Capital to the Growth Agenda. In the report, 43% of the CEOs, CFOs and HR directors surveyed said their companies have missed financial goals in the previous 18 months because of inadequacies in talent management. Almost the same number indicated these shortcomings have hindered their ability to innovate...Your Company’s Market Value Depends on Good Talent Management By Michelle M. Smith July 28, 2016

Our mission is to harness the spirit of discovery, the power of imagination, and the energy of collective action to create a brighter future to focus—on measuring the use of executive coaching, employee engagement, and corporate culture in organizations "The bridge between today's needs and tomorrow's goals©."

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