Creating Video for Web and Social Media

The Time In Children's Arts Initiative
Brooklyn, NY, USA
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The Time In Children's Arts Initiative
Brooklyn, NY, USA

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Posted November 30th

Creating Video for Web and Social Media

Project details

What we need
  • Training on how to create video content for web and specific social media channels, including Facebook, Instagram, and YouTube
  • Instructions on how to post videos to respective social media platforms
  • List of recommendations and best practices for shooting a video
Additional details

We have a ton of videos already, but most of them were taken with cellphone cameras. Some of the Hi Ho Kids! videos, particularly the one with our Advisory Board member Angel Joy Blue, have similar content and have gone viral and we are using this as sort of a model for what we can be doing better. We are interested in doing short, 1-minute videos to post on our accounts as well as longer videos for instagram TV.

What we have in place
  • We currently have lots of pictures, videos and stats, which should make it easy for you to get started. We also have a social media audit, a videographer, famous artists in our network, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to Raise the profile of our organization and draw new donors in to support our work so that we can ensure sustainability of programming for the students we work with.

We have recently undergone a social media audit and have come up with ways we believe we can get better returns from our social media and use our accounts to draw more potential donors back to our site so that they become supporters of the organization We recognize the potential of quick videos to do this and would love to have someone help us come up with some plans for how we can do this considering the small size of our organization We hope that by improving our social media we can keep people inspired by our work.

Project plan

P
Prep: Information Gathering and Goal Setting
  • Volunteer Manager and Professional connect to discuss video objectives, length, target audience, and the respective platform where the video(s) will be published
  • Volunteer Manager shares with Professional budget and time available for this project (if applicable)
  • Volunteer Manager and Professional agree on items to focus on throughout training
1
Milestone 1: Training Plan Creation
  • Professional and Volunteer Manager decide when to hold the training
  • Professional prepares a detailed training plan outlining topics covered and structure of the training
  • Volunteer Manager provides feedback which Professional Incorporates
2
Milestone 2: Video Shoot Training
  • Professional trains Volunteer Manager how to record the video(s) with the correct sizing for each social media platform
  • Professional shares tips and best practices for creating videos -including location/background, necessary equipment, lighting, camera placement, etc.
  • Professional shares apps/tools that can be used to record videos
3
Milestone 3: Sharing Videos
  • Professional instructs Volunteer Manager how to post videos directly to each social media platform
  • Professional is available for follow up questions for up to two weeks
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About the org

The Time In Children's Arts Initiative
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Posted by
Cyndie B.

Founder & Executive Director

Our mission

The Time In Children's Arts Initiative will transform the lives and learning of chronically disadvantaged public school children, ensuring that equality, opportunity and access - to the arts and through the arts - become staples of public education.

What we do

The Time In Children's Arts Initiative has worked, since 2006, to transform the lives and learning of New York City's youngest and most at-risk public school children. An awardee of the renowned Maxine Greene Foundation for its groundbreaking work in arts-education, supported by the New York Community Trust and The Catalog for Giving, Time In's tripartite aesthetic, intellectual and social-emotional programming - provides a powerful antidote to the debilitating inequities that children living in high-risk, chronically impoverished communities struggle with daily. An ongoing part of the normal school day for hundreds of New York's most disadvantaged public elementary school children TimeIn recreates the Best of NY, HiArt! program, which for 20 years has served the children of some of the world's most privileged families -- from David Bowie and Hugh Jackman to Rupert Murdoch and Mort Zuckerman - as well as in residencies at The Hollingworth Center for Gifted Education (Teacher's College), and the Speyer Legacy School for exceptionally gifted children.

Beginning with 30 kindergarteners from Harlem's failing Family Academy in 2006, TimeIn was founded on the belief that life-long learners and leaders emerge not from punitive time outs, but from effective participation in the real world. Every child, regardless of socio-economic background is entitled to a thoughtfully crafted, arts-enriched education in which each individual child's talents and needs are recognized, and the support for greater creativity, intelligence, self-esteem and a brighter, better future is more than just a promise.

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