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Event Branding & Marketing Materials

Wells International Foundation
Houston, TX, USA
Wells International Foundation
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Wells International Foundation
Houston, TX, USA

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Arts & culture
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Graphic design Marketing

Posted November 15th

Event Branding & Marketing Materials

Project details

What we need
  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials
Additional details

Need to create a flier as soon as possible; would like to create some memes for social media ASAP as well

What we have in place
  • We currently have a beautiful and detailed Web site, which should make it easy for you to get started. We also have all pricing information, external links to partner Web sites, and the ability to provide any other information you need.
How this will help
This project will save us $4,586 , allowing us to cover administrative costs for grant writing, reaching out to potential board members and major donors, and building a social media following to build our individual donor base.

This will be our first major Women's Empowerment event. It is the launch pad for our women's group, through which members will give back to their communities via mentoring and other philanthropic activities.

Project plan

P
Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
1
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
2
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
3
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
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About the org

Wells International Foundation
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Causes
Arts & culture Education Gender equity & justice
Posted by
Monique Y. W
Monique Y. W.

Founder and CEO, Wells International Foundation

Our mission

The Wells International Foundation (WIF) is a U. S. non-profit organization whose mission is to empower individuals – especially women and persons of African descent – by exposing them to educational and cultural opportunities that allow them to experience a richer, more fulfilling life.

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