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Brand Messaging

Help Rescuing Leftover Cuisine * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Rescuing Leftover Cuisine
Flushing, NY, USA
Rescuing Leftover Cuisine
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Rescuing Leftover Cuisine
Flushing, NY, USA

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Cause
Health & nutrition
Skills
Marketing Writing

Posted November 21st

Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have social media and a case statement, which should make it easy for you to get started. We also have Board members and staff members to help, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to Rescue 60,000 pounds of food for the hungry that would have otherwise been thrown away.

The success of our organization depends on spreading the word about our work. Without your help, we cannot work with more restaurants, volunteers, and rescue more food. Your skills will empower us to grow even faster than we have.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Rescuing Leftover Cuisine
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Causes
Health & nutrition Environment Housing & homelessness
Posted by
Robert L
Robert L.

CEO

Our mission

The mission of Rescuing Leftover Cuisine is to become the world’s most widely used solution for companies and individuals to eliminate food waste in their communities, making food rescue sustainable and universal, and food hunger a thing of the past.

What we do

We bring excess, unsold product from restaurants, catering companies, and cafes to those who need it in homeless shelters, soup kitchens, and food pantries.

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