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Event Branding & Marketing Materials

Independent Authors Book Experience
Roselle, NJ, USA
Independent Authors Book Experience
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Independent Authors Book Experience
Roselle, NJ, USA

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Arts & culture
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Graphic design Marketing

Posted November 12th

Event Branding & Marketing Materials

Project details

What we need
  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials
What we have in place
  • We currently have 1173 Facebook page likes, which should make it easy for you to get started. We also have a logo, video, and the ability to provide any other information you need.
How this will help
This project will save us $4,586 , allowing us to Unify our look and feel in the community and beyond.

We have been hosting this event (Annual Independent Authors Book Expo) for the past 5 years and have grown considerably. We are looking to expand our reach in the surrounding community and beyond. So far we have authors exhibiting from all over the US. We want to have a unified brand in presenting our event and our organization. We host workshops and a children's corner at the event.

Project plan

P
Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
1
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
2
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
3
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
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About the org

Independent Authors Book Experience
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Cause
Arts & culture
Posted by
Renaee S
Renaee S.

CEO

Our mission

To promote and empower independent authors through
various events and workshops, thereby promoting literacy for all ages.

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