Project

Google Analytics Set Up

Human Services

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1 professional has applied

This project will save us $6,772 , allowing us to We estimate it would cost around $5000 to hire a professional to complete this project on the open market.

What We Need

  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis

Additional Details

We use Squarespace as our website vendor and a digital marketing firm for our Google AdGrant management. Right now we have some conversion tracking set up through Tag Manager and Analytics. We need help making sure there are not duplicative tracking codes on our website as well as setting up best practices for reporting and measuring our different web spaces.

How This Will Help

Like every business for-profit or non-profit improving our online presence starts with understanding our data. In order to increase engagement and conversions on our site we need help fine tuning our analytics platform. This project will really help us understand what we are doing right and doing wrong in terms of our digital presence and hopefully allow us to make changes that result in an increase in leads and donations.

What We Have In Place

We currently have both analytics and tag manager set up which should make it easy for you to get started. We also have a squarespace hosted system which makes for easy editing and implementation and the ability to provide any other information you need.

Fun Fact

Basically, we have growth hacked this thing together over the last 5 years, doubling our revenue every year. We have an immense duty to our veterans and their families and are always looking for ways to improve our services we provide to them.

  • Estimated Time
    Volunteers: 20-30 hours over 4-6 weeks
    Organizations: 4-6 hours
  • Location: Remote (work anywhere)
  • Requirements: This project requires a short interview with the organization. If your application is accepted, you'll receive an email from Catchafire with instructions to schedule a call.

Project Steps

Prep: Information Sharing and Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
Prerequisites for Professional
  • Proficiency in implementing & using Google Analytics
  • Proficiency in web development
  • Proficiency in data analysis
Prerequisites for Organization
  • Clear understanding of your Organization’s goals for using web analytics and types of data you want to track
  • Access to necessary online administration accounts
  • Staff member with basic web development skills and edit access to your organization's website
  • Staff member (can be the same as above) who will be responsible for overseeing your Google Analytics

Our Mission

1

  • City: Alexandria, VA, USA
  • Staff Size: 6-25
  • Org age : 5-10 Years
Human Services Housing & Homelessness