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Email Fundraising Campaign

The Be. Org
Baltimore, MD, USA
The Be. Org
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The Be. Org
Baltimore, MD, USA

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Cause
Youth development
Skills
Digital marketing Writing

Posted November 3rd

Email Fundraising Campaign

Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
Additional details

This campaign will be used for Giving Tuesday.

What we have in place
  • We currently have Mailchimp account, donation platform, and previous emails., which should make it easy for you to get started. We also have developed content and pictures, and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to provide college readiness/preparation support and college tours to 20 high school seniors.

This project is important to be able to leverage the national spirit of giving around Giving Tuesday to support our service efforts. Our organization relies heavily on the support of donors to efficiently operate our service programs.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

The Be. Org
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Causes
Youth development Education
Posted by
Tonee L
Tonee L.

Executive Director

Our mission

To encourage and nurture youth to live above their socially-imposed limitations; to develop their character, talents, and leadership skills allowing them to go beyond a dream and achieve remarkable excellence.

What we do

We provide creative leadership development, enrichment programming, and college readiness support by way of out of school time programs, youth conferences, and pop up events.

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