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Google Ads Set Up

Help Friends for Youth make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Friends for Youth
Redwood City, CA, USA
Friends for Youth
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Friends for Youth
Redwood City, CA, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing

Posted October 24th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a Google AdWords account, which should make it easy for you to get started. We also have staff dedicated to this project, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to expand our mentoring program to new schools and meet the needs of youth who do not have the support to thrive.

The success of our organization depends on our visibility for potential volunteers and supporters. Without your help, we cannot recruit volunteers looking to mentor youth in our community. Your skills will empower us to expand and improve our community outreach efforts.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Friends for Youth
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Causes
Youth development Education Health & nutrition
Posted by
Sarah N
Sarah N.

Community Partnerships Director

Our mission

Through the guidance and support of caring adult volunteers, our mission is to positively impact the health and well-being of high-risk, disadvantaged youth so they may be emotionally secure, academically engaged, and their lives forever changed for the better.

Testimonials

Read the Impact Story
It was a great experience working with Roshan. He updated our Google Ads and keywords and they are already performing better. He also created a thorough training guide for staff and answered all of our questions. Thank you, Roshan!
Sarah N.
Sarah N.

Community Partnerships Director

Google Ads Set Up Project

Great cause and super friendly team.
Roshan J.
Roshan J.

Volunteer

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