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Email Fundraising Campaign

Grassroots Poverty Alleviation Program
Port Victoria, USA
Grassroots Poverty Alleviation Program
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Grassroots Poverty Alleviation Program
Port Victoria, USA

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Cause
Community & economic development
Skills
Digital marketing Writing

Posted October 23rd

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Email Fundraising Campaign

Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
What we have in place
  • We currently have vision, mission, objectives and strategy, which should make it easy for you to get started. We also have website, proposals writing skills, constitution, workplace manuals., and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to to develop sustainability strategy and ensure our development ventures are sustainable.

GAPP staff will have developed their fundraising skills. The skills will be utilized to write competetive proposals and engage in other fundraising venture. The staff will be able to transfer skills to others.
GAPP will be able to attract funds for implementing its activities and achieve its mandate.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

Grassroots Poverty Alleviation Program
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Causes
Community & economic development Health & nutrition Human services
Posted by
AO
Alphoncio O.

Volunteer manager

Our mission

The mission is to empower fisher communities to alleviate suffering through initiation of activities that address ignorance, poverty, diseases and injustice in collaboration with other stakeholders

What we do

Agriculture and Livelihood- encouraging farmers to plant orphaned crops- finger millet, orange fleshed potatoes, sorghum, cassava for food security.
Education: re-routing back to school from child-labor
Health: Integration of TB/HIV/AIDS activities. Promotion of good health practices. Reproductive health, Maternal and child care. Community awareness about Non-communicable diseases.
Human Rights: Community awareness about observance of human rights and children rights.

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