Public Relations Strategy

Posted by
Albert N. M.

Volunteer Manager

Posted Date
Jun 17, 2019
Virtual volunteer opportunity
Public Relations Strategy
Impact statement
This project will save us $6,343 , allowing us to build momentum to provide educational tools to children that do not have access to schools in under developed countries.

Project Details

What We Need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
What We Have In Place
  • With a Google Ad Grant, we are able to promote this project online and have a Facebook Fan Page with over 28,000 followers. If we can draw attention to this project, it would be one of the biggest educational campaign in promoting the Sustainable Development Goals Initiative in over 193 countries.
How This Will Help

250 Million Children are out of school around the world. Our organization has developed the first ever real time database and monitoring system to help identify were they are. As a NGOs member of the United Nation's Sustainable Development Goals Initiative and Education Goal Mission, we need to create public awareness and build support for this project.

Project Plan

Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About The Org

Our Mission

New Jersey Minority Educational Development[1] (also known as NJ MED) is an American non-governmental organization NGO that provides technical support to local, national, and international educational organizations through market research and innovative programming design services from early childhood to post-secondary education.

What We Do

We provide free services to organizations that serve children.

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