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This project was completed on Jan 3, 2019
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Matched with Bob M.
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See the Impact story
Brand Messaging
MA Office of Public Collaboration, University of Massachusetts Boston
MA Office of Public Collaboration, University of Massachusetts Boston
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Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- We currently have a mission, vision and values, which should make it easy for you to get started. We also have a brainstormed list of feelings we wish to engender in the public and existing materials, and the ability to provide any other information you need.
How this will help
This project will save us $840 , allowing us to use our very limited resources on providing direct services to the public and reaching the widest audience possible when they need our services.
We are looking for a smart creative branding person who can crystallize our existing mission vision and values into something that will resonate with the general public We are a group of 12 non-profit community mediation centers run largely on volunteer services and an umbrella state dispute resolution agency who provides funding and expertise to help the Center's thrive. Everyone thinks they know what mediation centers do but do they really? People are also averse to thinking about conflict or thinking it applies to them. We face these challenges every day and want to ensure an educated, conflict competent public.
Project plan
Posted by
Rosalind C.
Director of Community Mediation Programs
Our mission
Community mediation is a proven conflict resolution and prevention mechanism that increases access to justice for low-income and marginalized populations and builds community capacity, relationships and social capital.
The goals of the CMC Grant Program are:
1. to broaden access to dispute resolution for all Massachusetts residents by promoting community mediation as an affordable public service;
2. to provide a consistent, stable funding source for centers with performance based public accountability to avoid uncertainty and instability of center operations;
3. to promote diversified funding sources for longer term center sustainability.
What we do
MOPC builds capacity for conflict resolution, collaboration and consensus-building within public entities and across sectors state-wide and serves as a neutral forum and state-level resource in these fields. MOPC works with government agencies, courts, businesses, nonprofits, and citizen groups to address complex issues related to economic development, environmental resource management, land use, agriculture, transportation, housing, health care, and other important community objectives.
MOPC's work results in cost savings for the state and its citizens through reduced litigation and settlement expenses and enhanced capacity for effective problem-solving and civic engagement on major public initiatives in the commonwealth.
As a free-standing institute at the University of Massachusetts Boston, MOPC is committed to improving the quality of its collaborative governance, dispute resolution and deliberative democracy processes by expanding and deepening scholarship in these fields.
Testimonials
Working with Bob was a real pleasure. He had a very good way of distilling what in our case was a lot of information and extracting the key facts and turning them into something concrete we can use for the next steps in our awareness raising process. Bob was excellent at hearing what was important to us and incredibly efficient, managing the process with clarity and responding promptly at each stage. I would have no hesitation in recommending his work to others.
Ros, Sabrina, and Cynthia were fully engaged and great to work with!
