Email Fundraising Campaign

Youth Development

By Chrissy C.

Branch Executive Director

Posted Oct 11, 2018

This project will save us $5,140 , allowing us to give those dollars directly back into the community through scholarships so that at need families can attend health and wellness programs, daycare and/or summer camp.

What We Need

  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign

Nice To Have

We would like to have a different approach and message for businesses than for families. We have several different affinity groups within the Y and I would like to be able to tailor the message to each - daycare/aftercare, campers, swim team, seniors, fitness club.

How This Will Help

The Cheshire Community YMCA relies on donations from local businesses and individuals to provide support to those in need within our community. We have not done a good job engaging either group in the past. We need to engage the community, tell them what we do and why it is important for them to help.

What We Have In Place

We currently have a Director of Community Development who will work with you which should make it easy for you to get started. We also have messaging, logos and statistics about how we positively impact the community and the ability to provide any other information you need.

  • Estimated Time
    Volunteers: 15-30 hours over 3-5 weeks
    Organizations: 5-7 hours
  • Location: Remote (work anywhere)
  • Requirements: This project may require a short interview with the organization. If the organization wants to request an interview with you, you'll receive an email from Catchafire with instructions to schedule a call.

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
Prerequisites for Professional
  • Experience in copywriting or communications with an ability to craft a fundraising ask in a compelling and effective way
  • Experience with commonly accessible email marketing software
  • Knows how to articulate an Organization’s impact specifically to a donor audience and make a clear ask
Prerequisites for Organization
  • Clear description of your Organization and mission, what you do, and how the gifts will support your mission
  • Clear purpose and target audience for the fundraising campaign, along with important details such as where donors can submit their gifts (e.g. mailed check or online submission)
  • Initial thinking on the type of ask you want to make; one time monetary gift, monthly contribution, etc.
  • Any marketing materials your Organization is currently using to attract and solicit donations

Our Mission

To put Christian principles into practice through programs that build healthy spirit, mind and body for all.

Youth Development Health & Nutrition Philanthropy & Capacity Building