Social Media Plan

Posted by
Yoellie I.

Executive Director

Posted Date
Mar 25, 2019
Location
Virtual volunteer opportunity
Impact statement
This project will save us $6,632 , allowing us to increase our impact in the community.

Project Details

What We Need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What We Have In Place
  • We currently have 2,000 partner in our Facebook account, which should make it easy for you to get started. We also have 3,000 partners outside our city, and the ability to provide any other information you need.
How This Will Help

Madre Latina Inc is seeking help to create the stories that will empower our donors and stakeholders. We used Facebook to connect with them but we are seeking new ways to make across our point.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About The Org

Our Mission

Mission: is to promote and encourage the advancement of Hispanic mothers by providing training, technical assistance, and mentoring in order to pursue continuing education.

What We Do

Is a 501(c)3, that was founded in 2011 by a group of Latinas who wanted to connect the Latino community with programs and services in Connecticut. It was incorporated in 2012 and is dedicated to improving the health, educational attainment, human welfare and opportunities for Latino families in Connecticut.

Madre Latina overall goals are to provide educational, health and lifelong learning opportunities for the Latino mothers and their families in a safe environment along with cultural awareness activities.

Madre Latina is governed by a voluntary Board of Directors representing parents, advocates, teachers, social workers, professionals, business and community leaders.

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