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Marketing Strategy
Help Change Africa For Good (CAFG) * Advice on how to “market” the organization with limited resources
* A plan on how to broaden its reach and support base
* Instruction on what are and how to utilize the most e…
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We currently have information, which should make it easy for you to get started. We also have photos and videos, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to reach out to skilled professionals who are looking to make a difference.
We are a new social enterprise and are looking for a skilled fund raising professional who can advise and work with us to create our fund raising strategy. The idea is to attract our target audience through our past stories and victories and pursue them to collaborate with us on this mission.
Project plan
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Our mission
Our Purpose is to 'empower volunteers and NGOs to change our communities for good' and our vision is that 'every community in East Africa is not just surviving, but thriving in the world'.
What we do
Change Africa for Good is new volunteering organization based in Uganda, supporting community based NGOs in East Africa. Our focus is empowering NGOs and volunteers to create real impact in communities by understanding their real needs and through real partnership