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Logo Design & Visual Brand Identity

Help Media Projects Inc. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Media Projects Inc.
Dallas, TX, USA
Media Projects Inc.
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Media Projects Inc.
Dallas, TX, USA

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Cause
Arts & culture
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Graphic design

Posted November 1st

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have clips from the film, which should make it easy for you to get started. We also have their art work, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to us to put it into the films post production work.

We are working on a film entitled IN HER SHOES about women in jail who are taking an art course where they look at their lives through their shoes. The women receive a college credit at the end of the course. Many look at where they have been, where they are and where they are going. They talk about many different types of shoes from the prison crocs to heels to Nikes. We need a visual that we can use in fundraising and possibly for a logo that incorporates the title- IN HER SHOES.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Media Projects Inc.
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Causes
Arts & culture Education Gender equity & justice
Posted by
Cynthia M
Cynthia M.

Producer/Director

Our mission

Since 1978, Media Projects has produced and distributed films that personalize some of the most searing social issues of our time. We also create films that celebrate events and people who indelibly touch our lives.

What we do

Media Projects,Inc., is a non-profit organization that has been producing and distributing documentary films for 40 years. Our films have aired nationwide on PBS and on both commercial and cable television. We distribute these films and videos throughout the United States, Canada and Europe to schools, libraries, museums, churches, social service organizations, youth groups and government agencies. We have won numerous national awards and have been selected for prestigious screenings in the United States and abroad. Several of our films screen daily at museums and at the visitor center of the Women's Rights National Historical Park in Seneca Falls, New York.

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