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Logo Design & Visual Brand Identity

Help Village Micro Fund elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Village Micro Fund
Atlanta, GA, USA
Village Micro Fund
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Village Micro Fund
Atlanta, GA, USA

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Cause
Community & economic development
Skills
Graphic design

Posted October 4th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a logo, which should make it easy for you to get started. We also have brand colors, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to become the powerhouse we aspire to be.

Our company is moving to the next level in terms of exposure and funding. We would like to update our logo and have cohesive branding materials to get our organization out into the forefront of the community and nationally. This project will help increase donors and community awareness.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Village Micro Fund
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Causes
Community & economic development Education Philanthropy & capacity building
Posted by
HW
Harriett W.

Volunteer manager

Our mission

The Village Micro Fund is a grassroots micro finance organization with the mission to empower entrepreneurs in Metro Atlanta by providing access to capital, business education, and a "Village" of support.

Through small business training and community based cooperative investing we are proving that under-resourced communities around the country can self direct the development of their neighborhoods.

Testimonials

Read the Impact Story
Melisa did an amazing job with our Logo Design & Visual Brand Identity project. She really listened to our vision and designed a log we love. Definitely recommend her for your projects.
Harriett W.

Volunteer manager

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Melisa)
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