Back to all projects

Brand Messaging

Help SPAAT (Student Program for Academic and Athletic … * Creating a consistent and compelling brand * Expert advice on how to manage your brand
SPAAT (Student Program for Academic and Athletic Transitioning)
Oakland, CA, USA
SPAAT (Student Program for Academic and Athletic Transitioning)
Unfollow
Log in to follow
SPAAT (Student Program for Academic and Athletic Transitioning)
Oakland, CA, USA

0

Live Projects

16

Matched Projects
4 Followers
Cause
Education
Skills
Marketing Writing

Posted September 19th

Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We already have a brief strategic planning document that outlines our mission, vision, and values. We also have a Twitter account with 330 followers, and a Facebook page with 1100 'likes' and an Instagram with 670 followers.
How this will help
This project will save us $3,600 , allowing us to Will allow us to raise awareness and funding needed to scale our programs in the Bay Area and Beyond.

The success of our organization depends on our ability to effectively communicate our message. Without your help, we cannot inspire the broader community to engage in our initiatives. Your skills will empower us to prepare students for success in college and career.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
Show more

About the org

SPAAT (Student Program for Academic and Athletic Transitioning)
Unfollow
Causes
Education Civil rights Youth development
Posted by
Ericka J
Ericka J.

Executive Asst.

Our mission

SPAAT's mission is to empower socially and economically disadvantaged high school student-athletes by providing them with academic, community and athletic support services to increase the number of student-athletes prepared for college, careers and life after sports.

The pixel