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This project was completed on Oct 18, 2018
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Matched with Tammy M.
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See the Impact story
Marketing Strategy call
MA Office of Public Collaboration, University of Massachusetts Boston
MA Office of Public Collaboration, University of Massachusetts Boston
0
7
Marketing Strategy Call
Call details
What we'd like to talk about
I'd like strategic advice on the best way to approach a marketing/branding process aimed at raising awareness about a statewide community mediation program providing low cost local conflict services
Additional context
Following a strategic planning process we have identified awareness raising as a key area for further work. My program funds 12 independent agencies across the state and we want to work on messaging for the whole program around services offered, accessibility, quality and diversity to produce common branding and materials. We have an action plan but would like advice on it and to know how best to use Catchafire to advance the plan.
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Posted by
Rosalind C.
Director of Community Mediation Programs
Our mission
Community mediation is a proven conflict resolution and prevention mechanism that increases access to justice for low-income and marginalized populations and builds community capacity, relationships and social capital.
The goals of the CMC Grant Program are:
1. to broaden access to dispute resolution for all Massachusetts residents by promoting community mediation as an affordable public service;
2. to provide a consistent, stable funding source for centers with performance based public accountability to avoid uncertainty and instability of center operations;
3. to promote diversified funding sources for longer term center sustainability.
What we do
MOPC builds capacity for conflict resolution, collaboration and consensus-building within public entities and across sectors state-wide and serves as a neutral forum and state-level resource in these fields. MOPC works with government agencies, courts, businesses, nonprofits, and citizen groups to address complex issues related to economic development, environmental resource management, land use, agriculture, transportation, housing, health care, and other important community objectives.
MOPC's work results in cost savings for the state and its citizens through reduced litigation and settlement expenses and enhanced capacity for effective problem-solving and civic engagement on major public initiatives in the commonwealth.
As a free-standing institute at the University of Massachusetts Boston, MOPC is committed to improving the quality of its collaborative governance, dispute resolution and deliberative democracy processes by expanding and deepening scholarship in these fields.
Testimonials
Tammy was excellent at taking in a complex project and distilling key points before advising us about an overall project approach and her ability to support us in a different area - which we plan to contact her about when we reach that stage.
This was an interesting and productive call. Rose and her collaborators are a great group and I am pleased to be able to assist them with their important work for the MA community.
