Social Media Plan
Sister Cities Girlchoir
Social Media Plan
Project details
What we need
- A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
- Expert consultation on messaging, scheduling and frequency
- Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
- We currently have 3 staff members who focus on different aspects of running operations, communication and programming for Philadelphia, Camden and Baltimore. In terms of Socal we already have: Twitter, Instagram, Facebook, website, Wordpress Blog, Mailchimp accounts.
How this will help
This project will save us $6,632 , allowing us to Activate a new school partnership choir this year and keep students we already have growing and learning.
At the beginning of our 7th Season and with continuing expansion this year we are in need of growing our visibility and gaining new funding attention. In addition, we'd like to have a concise and efficient plan for reaching our existing audience through all social media and traditional media channels. Funders, families, communities and potential audiences need to see, hear and LOVE our girls!
Project plan
Posted by
Anne A.
Camden City Manager/Vocal Teaching Artist
Our mission
SCG helps at-risk girls and their families build resilience, confidence and connection through choral excellence to break the cycle of poverty.
What we do
SCG is a youth development program that uses choir and ensemble performance as a tool for learning, social development and connection.
Choral singing is an ideal model for building strength and resilience in communities. Singers strive together for a positive outcome; the individual serves the collective. When facing the challenges of extreme economic deprivation, crime, violence and lack of infrastructure--choral singing is prized as a low-cost, high-outcome form of social development.
