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Google Ads Set Up

Help LitLab make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
LitLab
Oakland, CA, USA
LitLab
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LitLab
Oakland, CA, USA

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Cause
Education
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Digital marketing Search engine marketing

Posted September 12th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have fully set up Google AdWords campaign, which should make it easy for you to get started. We also have some data that will help provide some direction, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to serve almost 4,000 kids and further supplement their learning.

We are building a new mobile application to help kids in grades K- 3 and their parents supplement their school activities and turn all screen time into positive screen time. The project will allow us to reach our key demographics and get it into the hands of as many people as possible.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

LitLab
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Causes
Education Science & technology Youth development
Posted by
Soham B
Soham B.

Business Development and Growth Manager

Our mission

LitLab's mission is to create connected and interactive early learning environments by deploying books, digital content, and blended learning solutions for under-resourced children, their caregivers, and educators.

Testimonials

Read the Impact Story
Mallika was extremely helpful with guiding us through this project. Her experience allowed us to get started with Google Ads and she gave us constructive feedback to improve our approach going forward.
Soham B.
Soham B.

Business Development and Growth Manager

Google Ads Set Up Project

I enjoyed working with LitLab and helping them through the process of deriving relevance from their Adwords account.
Mallika K.
Mallika K.

Volunteer

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