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This project was completed on May 29, 2019
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Matched with Ana K.
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See the Impact story
Google Ads Set Up
South Asian American Digital Archive (SAADA)
South Asian American Digital Archive (SAADA)
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Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
What we have in place
- We currently have a Google for NP account and a well established website, which should make it easy for you to get started. We also have staff members very interested in the success of the project, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to Reach new audiences and expand awareness about an overlooked aspect of the American story.
South Asian American stories are not taught in classrooms, found in textbooks, or reflected in popular media. We can change that. For the last 10 years, SAADA has been at the forefront of community storytelling. We want to reach broader audiences and need your help to do that with your expertise in Google AdWords. We have a Google for Nonprofits account, so experience working within its limitations would also be helpful. Thanks in advance!
Project plan
Posted by
Samip M.
Executive Director
Our mission
SAADA creates a more inclusive society by giving voice to South Asian Americans through documenting, preserving, and sharing stories that represent their unique and diverse experiences.
What we do
SAADA's collection of more than 3,100 items is the largest publicly accessible South Asian American archive. Used widely by scholars, students, journalists, artists, and community members, the archive includes rare photographs, letters, newspaper clippings, oral history interviews, videos, and other materials. SAADA's website has received 617,565 visitors in the last 4 years. Further, through digital storytelling initiatives such as our First Days Project (sharing stories from immigrants and refugees about their arrival in the U.S.) and Road Trips Project (sharing stories of travel to reframe an American tradition), SAADA reimagines the potential of community archives in the digital era.
Testimonials
(No testimonial has been submitted by Samip)
(No testimonial has been submitted by Ana)
