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Google Ads Set Up

Help Faith Network of the East Bay make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Faith Network of the East Bay
Oakland, CA, USA
Faith Network of the East Bay
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Faith Network of the East Bay
Oakland, CA, USA

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Cause
Education
Skills
Digital marketing Search engine marketing

Posted September 5th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have me as a communications manager with experience with AdWords, which should make it easy for you to get started. We also have an existing strategy, well-designed website and landing pages, and marketing automation, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to This will save us $2,000 to focus on developing relevant, engaging content to better recruit and retain volunteers. It will also help us to focus our other efforts on fundraising to support volunteers.

The success of our organization depends on recruiting more volunteers, which we can improve with AdWord. Without your help, we cannot maintain the mandatory 5% CTR and improve our keywords. Your skills will empower us to improve our AdWords strategy to reach & recruit volunteers.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Faith Network of the East Bay
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Causes
Education Youth development
Posted by
Eric S
Eric S.

Communications Manager

Our mission

Faith Network's mission is to give hope to vulnerable children in East Bay schools by surrounding them with a caring community, igniting their innate potential and helping them to develop academic and life skills crucial to their growth and fulfillment. The goal is to prepare today’s youth for a life of serving others and contributing positively to their communities.

What we do

We provide an array of services to public schools in low-income neighborhoods but concentrate our efforts on four targeted programs. Succeeding by Reading helps improve the reading skills of 2nd & 3rd grade students through direct intervention with its Excel Reading Clinics and supports students through library services and parent engagement. Science Horizons gives low-income elementary and middle school students unique hands-on learning experiences in science, technology, engineering and math; Health4Kids distributes thousands of nutritious weekend food bags yearly to low-income children with limited access to food. CareerBridge helps close the opportunity gap by providing low-income students at West Oakland high schools with individual mentorship, life skills, academic enrichment and internship with stipend.

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