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Event Branding & Marketing Materials

Center for Black Women's Wellness
Atlanta, GA, USA
Center for Black Women's Wellness
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Center for Black Women's Wellness
Atlanta, GA, USA

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Cause
Health & nutrition
Skills
Graphic design Marketing

Posted September 1st

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Event Branding & Marketing Materials

Project details

What we need
  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials
What we have in place
  • We currently have an event planning committee, including CEO, which should make it easy for you to get started. We also have event details and language which describes theme and feel of event, and the ability to provide any other information you need.
How this will help
This project will save us $4,586 , allowing us to direct our resources towards our mission of providing healthcare and programs to underserved women and families.

The success of our organization depends on engaging others in our mission to ensure sustainability. Without your help, we cannot draw people to our event to create new relationships. Your skills will empower us to promote event in a compelling way and meet fundraising goals.

Project plan

P
Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
1
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
2
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
3
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
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About the org

Center for Black Women's Wellness
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Cause
Health & nutrition
Posted by
Jemea D
Jemea D.

Chief Executive Officer

Our mission

To improve the health and well-being of underserved Black women and their families

Testimonials

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