Membership Strategy

Help Grand Marais Art Colony dba Grand Marais Arts Inc develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Grand Marais Art Colony dba Grand Marais Arts Inc
Grand Marais, MN, USA
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Grand Marais Art Colony dba Grand Marais Arts Inc
Grand Marais, MN, USA

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Posted August 30th

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Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • We currently have a new website, which should make it easy for you to get started. We also have Facebook Page with over 7,000 followers, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to Do more! Member dollars enable us to offer classes at 40-50% of their true cost, studio access at 50% less than similar organizations, and provide free community events to engage in the arts.

Since 2009, the Grand Marais Art Colony (GMAC) has grown exponentially from a small organization annually serving 4,000 people with a $100,000 operating budget to a vibrant center serving over 25,000 people with a $500,000 budget. This growth has happened quickly and exceeded GMAC's capacity, infrastructure and revenue streams to keep up with the demand as we serve our community across income, age, and ability. The Art Colony needs assistance developing a viable development program to help cultivate and expand relationships, communicate the identity and value of GMAC.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Grand Marais Art Colony dba Grand Marais Arts Inc
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Posted by
Kathi P.

Development Manager

Our mission

The Grand Marais Art Colony provides services to artists, promotes art education and nurtures art in our community through an environment of creative excellence.

What we do

Who We Are:
At the Grand Marais Art Colony, we exist to support the enduring human need for creative expression and inspiration. Artists and creative seekers of all levels come from across the country to learn from renowned instructors, create art, and engage together in artistic inquiry. Here you will find a welcoming community that embraces the formative first stages, as well as acts of creative risk-taking and self-discovery; an immersive gathering place for exchanging ideas, inspirations and techniques, allowing your ideas to germinate and the space and time you need to be artistically present. Nestled between the horizon line of Lake Superior and the wilderness of boreal forests and serene lakes, we invite you to step away from the bustle of daily life and journey with us.

What We Believe:
-Artistic expression connect us with our internal and external landscapes
-Artists need time, space, and uninterrupted focus to create work
-Mentorship and guidance are critical for all stages of creative development
-Dialogue enhances the artistic process and develops shared understanding
-Connecting through the arts builds healthy and resilient communities

Testimonials

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