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Event Branding & Marketing Materials

International Association of Performing Arts for Youth
Philadelphia, PA, USA
International Association of Performing Arts for Youth
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International Association of Performing Arts for Youth
Philadelphia, PA, USA

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Arts & culture
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Graphic design Marketing

Posted August 22nd

Event Branding & Marketing Materials

Project details

What we need
  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials
What we have in place
  • We currently have marketing materials for previous years, which should make it easy for you to get started. We also have images that we'd like to use, and the ability to provide any other information you need.
How this will help
This project will save us $4,586 , allowing us to finally have the marketing to show the great work we do. Our goal is to be able to build our capacity so that we can hire a marketing professional.

We are looking for a designer to help us with creating marketing materials for our annual conference which you can learn more about here https://ipayweb.org/page/whatisshowcase.

Our current materials are outdated.

Project plan

P
Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
1
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
2
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
3
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
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About the org

International Association of Performing Arts for Youth
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Causes
Arts & culture Youth development
Posted by
BD
Board D.

Volunteer manager

Our mission

IPAY's mission is to create professional and education opportunities for key stakeholders in North America (artists, agents, and presenters) to engage around support of meaningful performing arts experiences for young audiences.

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