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Email Fundraising Campaign

Georgia Asylum & Immigration Network
Atlanta, GA, USA
Georgia Asylum & Immigration Network
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Georgia Asylum & Immigration Network
Atlanta, GA, USA

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Cause
Justice & legal services
Skills
Digital marketing Writing

Posted August 22nd

Email Fundraising Campaign

Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
What we have in place
  • We currently have mission, vision, and amazing staff, which should make it easy for you to get started. We also have previous year's materials to view, and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to help more clients.

We're planning a campaign around Georgia Gives Day and #GivingTuesday and we need your help! Our team has previously done all of the writing and planning for this campaign in-house but we need a writer to help build and clarify our message. This year our goal is to bring in new donors and your fresh eyes on our language and materials could make all the difference in building a more sustainable organization!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

Georgia Asylum & Immigration Network
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Causes
Justice & legal services Human services
Posted by
Kate M
Kate M.

Director of Development

Our mission

Georgia Asylum & Immigration Network (GAIN)'s mission is to to provide free immigration legal services to victims of crime and persecution. Our vision is safety, freedom, and opportunity for all.

What we do

Since its inception in 2005, Georgia Asylum & Immigration Network (GAIN) has served Georgia's vulnerable immigrant community with pro bono legal representation.

GAIN attorneys train and mentor volunteer attorneys, screen cases, and offer technical assistance in immigration matters, while taking on a small percentage of our cases, usually with complex needs, through direct representation. Our impact has grown over time as we expanded the Asylum program's successful model of training and mentoring volunteer attorneys to create the Victims of Violence program for victims of human trafficking, domestic violence, sexual assault, and other crimes.

Since 2005, through direct representation and pro bono referrals, GAIN has helped over 6,600 women, men, and children secure immigration status as a result of a prior victimization or fear of persecution.

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