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Public Relations Strategy

Easter Seals North Georgia
Atlanta, GA, USA
Easter Seals North Georgia
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Easter Seals North Georgia
Atlanta, GA, USA

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Education
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Communications Public relations

Posted August 21st

Public Relations Strategy

Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional details

Helping in the execution in the Atlanta Metro market including Greater North Atlanta is important to the project

What we have in place
  • We have a lot of brand and communication resources to build our story from We also have our volunteer manager an expert in Marketing guiding the overarching marketing communication The current staff in the development team can help collect materials and direct to the right opportunities Most importantly we have 12 center where we work with our children and we encourage you to visit them know them and know their stories and also some of the successes we have seen emerging from our work We would like you to feel the difference we are making
How this will help
This project will save us $6,343 , allowing us to We believe the impact of this project will help generate the right donor money and would estimate this to be a value upwards of $6000 in work.

Easter Seals North Georgia covers the Metro Atlanta and North Greater Atlanta in Georgia. Every day, through its extensive work we touch the lives of thousands of children and families. We have expert led programs at 12 centers, who work with children in need helping them get a fair chance at success by empowering them with the right skills. A long history of working with disability makes Easter Seals an expert especially with children's disabilities. And this story needs to be told. We need to engage our future donors effectively so that they can participate in helping our children.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About the org

Easter Seals North Georgia
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Education Diversity & inclusion Health & nutrition
Posted by
SG
SHOUVIK G.

Volunteer manager

Our mission

Strengthening children and their families at the most critical times in a child's development.

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