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Website Copywriting

Help INKOMOKO improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
INKOMOKO
Kigali, Rwanda
INKOMOKO
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INKOMOKO
Kigali, Rwanda

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Cause
Community & economic development
Skills
Digital marketing Search engine marketing Writing

Posted August 20th

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Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

Any advice on improving our website's visual presentation and user-experience.

What we have in place
  • We currently have an existing website, which should make it easy for you to get started. We also have old communications materials, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to invest in the development of AEC entrepreneurs.

Our website content is a little outdated, and it fails to capture the incredible work of AEC. Professional copywriting will help AEC clearly communicate our mission, programs, and impact in a way that excites donors and international audiences about AEC's work. We want them to be enthused and entice engagement with AEC's work.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

INKOMOKO
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Causes
Community & economic development International affairs
Posted by
Sara L
Sara L.

COO & Co-Founder

Our mission

Inkomoko (formerly African Entrepreneur Collective) helps entrepreneurs to grow their businesses so that they can improve their livelihoods and create jobs.

What we do

Inkomoko works with two main populations -- refugees and local Africans -- and we provide training, consulting, and affordable loans.

We work in Rwanda, Ethiopia, Kenya, and have helped entrepreneurs to create more than 27,000 jobs. More than half of our clients are women. We are the largest provider of loans to refugees in Africa.

Testimonials

Read the Impact Story
Hayes was inquisitive, timely, and thoughtful.
Sara L.
Sara L.

COO & Co-Founder

Website Copywriting Project

(No testimonial has been submitted by Hayes)
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