E-Newsletter

Help One Arizona * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
One Arizona
Phoenix, AZ, USA
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One Arizona
Phoenix, AZ, USA

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Posted August 17th

Project details

What we need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
What we have in place
  • Our organizations all have strong ties to the communities they serve. By creating this internal E-Newsletter, we will share what has worked, what hasn't, how strategies need to change and how to best continue our work moving forward.

    Developing the ties between our organizations will provide our coalition a strong platform to ensure we reach our goals in the future.
How this will help
This project will save us $2,397 , allowing us to By saving this amount, we can cover more ground in the field thus reaching more voters.

One Arizona is a broad coalition of over 20 community groups in Arizona. These groups address a diverse set of issues including immigration, economic justice, education and environmental justice. Creating an internal E-Newsletter to develop internal communication among organizations is crucial to the success of our coordinated efforts. This year, the coalition aims to register 200,000 new people to vote in the state of Arizona. Our work stems from the love for our community.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About the org

One Arizona
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Our mission

In the wake of SB 1070, four immigrant rights organizations came together with the goal of registering 12,000 Latino voters. Shortly afterwards, One Arizona was born.

More than a decade later, One Arizona is made up of 30 organizations active all over Arizona. We are completely nonpartisan, focused on improving the lives of Arizonans, especially people of color and young people, by building a culture of civic participation.

What we do

One Arizona was formed in 2010 as a direct response to the growing disenfranchisement of voters and to the attack on our Latinx community in the form of SB1070. Since then, One Arizona has grown to include 30 organizations representing diverse communities across the state, working side by side to build a culture of civic engagement and democratic participation, and registering over 600K voters, and counting. By working together, we've created deep and lasting change in the state we call home.

The work we do is not only transformative, but rooted in personal stories of struggle. Many of the leaders of our member organizations were children or young people who saw their families being targeted by SB1070. As we expanded to become a multi-faceted issue organization, we continue to listen to the voices of those impacted and led by the people who have lived through the struggles. That's why we strive to build long-lasting relationships with community members through ongoing programs, rather than election-only cycles.

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