Email Fundraising Campaign

SHOWAbility (formerly ABEL 2, Inc.)
Atlanta, GA, USA
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SHOWAbility (formerly ABEL 2, Inc.)
Atlanta, GA, USA

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Posted August 17th

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Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
Additional details

A person knowledgeable/sensitive to the needs of people with disabilities and/or

a person who loves performing arts.

What we have in place
  • We currently have 500+ email addresses, which should make it easy for you to get started. We also have relationships with others who are willing to forward our emails, and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to hit the ground RUNNING for improved programming that reaches out to and connects with non-traditional audiences in ways they've never received before.

The success of our organization depends on a database of folks who care about people w/disabilities. Without your help, we cannot have a successful crowd funding campaign. Your skills will empower us to be more effective in our ask and look professional doing so.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

SHOWAbility (formerly ABEL 2, Inc.)
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Our mission

SHOWAbility (formerly ABEL 2) uses Music and Performing Arts as our platform for Empowerment (Advocacy), Education, Enjoyment and Employment. Our north star is to become the Paralympics/Special Olympics of the Arts and Entertainment Industries.

Our mission is to Enhance the Quality of Life of People with Disabilities and the Under-served by Creating Music and Arts opportunities for Employment and Enjoyment!

What we do

People with Disabilities represent the largest MINORITY group in America (64 Million people with disabilities - 20% USA population and 1.3 Billion people with disabilities worldwide)...and is the only minority group that anyone can join at any time.

SHOWAbility is for people with visible and invisible disabilities and the supportive people who love them. SHOWAbility is the ally that uplifts the gifts of people with disabilities to be valued and enjoyed by the world without limitations or barriers. In a visible, catchy, and fun-loving way, all of SHOWAbility programming seeks to increase awareness and visibility for the talents and capabilities of people with disabilities so they can pursue their dream to shine on stage while being valued for their uniqueness. SHOWAbility is on the leading edge, initiating unique change by fearlessly creating programming that "values differences", "enjoys similarities", and "embraces oneness" of all people without being patronizing. All are seen as able and not unable, broken, or sick.

Our programs offerings are:
Virtual
* Monthly Virtual Artistic Masterclasses that offer performing arts training program for an inclusive audience of artists and enthusiasts with and without disabilities.

In-Person (once things open-up)
* Statewide Talent Show seeking talented stage performers across the disability spectrum
* The INCLUSIVE CHORUS, made up of singers with and without disabilities
* Disability Awareness Career Day at elementary schools featuring professionals with disabilities
Currently being curated
* Advocacy for accessibility and inclusion in arts theatres and performance venues
* Booking agency for artists with disabilities seeking opportunities for Film/TV and stage.

Testimonials

Kearsten was compassionate and willing the help as needed.
Myrna C.
Myrna C.

Executive Director

Email Fundraising Campaign Project

(No testimonial has been submitted by Kearsten)
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