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Facebook Marketing & Donations Setup

Change Africa For Good (CAFG)
Kampala, Uganda
Change Africa For Good (CAFG)
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Change Africa For Good (CAFG)
Kampala, Uganda

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Cause
Community & economic development
Skills
Digital marketing Social media

Posted August 17th

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Facebook Marketing & Donations Setup

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook Donate button linked to your fundraising campaign
What we have in place
  • We currently have a brand messaging brief outlining, which should make it easy for you to get started. We also have a few contacts, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to invest into networking with local NGOs in East Africa.

Like every non-profit, storytelling is a critical part of our operation. Without stories, we cannot communicate what we do and therefore cannot fully utilize or impress our current or future donors. This project will help increase donors and further our poverty alleviation efforts.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 4: Connect Donate Button
  • Professional links Donate Button to Organization's fundraising campaign or donation page
  • Professional answers any follow up questions
2
Milestone 1: Campaign and Ad Set Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
3
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
4
Milestone 3: Tracking and Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Change Africa For Good (CAFG)
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Causes
Community & economic development Education Health & nutrition
Posted by
FS
Francis S.

Volunteer manager

Our mission

Our Purpose is to 'empower volunteers and NGOs to change our communities for good' and our vision is that 'every community in East Africa is not just surviving, but thriving in the world'.

What we do

Change Africa for Good is new volunteering organization based in Uganda, supporting community based NGOs in East Africa. Our focus is empowering NGOs and volunteers to create real impact in communities by understanding their real needs and through real partnership

Testimonials

Read the Impact Story
Edward is very passionate about his work
Francis S.

Volunteer manager

Facebook Marketing & Donations Setup Project

(No testimonial has been submitted by Edward)
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