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Marketing Strategy

Help Change Africa For Good (CAFG) * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Change Africa For Good (CAFG)
Kampala, Uganda
Change Africa For Good (CAFG)
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Change Africa For Good (CAFG)
Kampala, Uganda

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1 Followers
Cause
Community & economic development
Skills
Communications Marketing

Posted August 17th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We currently have a brand messaging brief outlining, which should make it easy for you to get started. We also have 900 followers on linkedin, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to invest into networking with local NGOs in East Africa.

Like every non-profit, storytelling is a critical part of our operation. Without stories, we cannot communicate what we do and therefore cannot fully utilize or impress our current or future donors. This project will help increase donors and further our poverty alleviation efforts.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Change Africa For Good (CAFG)
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Causes
Community & economic development Education Health & nutrition
Posted by
FS
Francis S.

Volunteer manager

Our mission

Our Purpose is to 'empower volunteers and NGOs to change our communities for good' and our vision is that 'every community in East Africa is not just surviving, but thriving in the world'.

What we do

Change Africa for Good is new volunteering organization based in Uganda, supporting community based NGOs in East Africa. Our focus is empowering NGOs and volunteers to create real impact in communities by understanding their real needs and through real partnership

Testimonials

Read the Impact Story
Francis Is so much passionate about his work
Francis S.

Volunteer manager

Marketing Strategy Project

(No testimonial has been submitted by Francis)
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