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Email Fundraising Campaign

EAC Network
Hempstead, NY, USA
EAC Network
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EAC Network
Hempstead, NY, USA

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Cause
Human services
Skills
Digital marketing Writing

Posted August 16th

Email Fundraising Campaign

Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
What we have in place
  • We currently have two development and marketing directors/staff to work with, which should make it easy for you to get started. We also have illustrations of past email campaigns to discuss, and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to utilize that to provide support services for clients.

EAC Network is looking to engage in a creative level of fundraising via email. We are looking to an expert to help us with storytelling that will attract new or deepen the level of support from current donors. Our non-profit human services agency is approaching its 50th anniversary, so we need some momentum in marking this major milestone.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

EAC Network
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Causes
Human services Health & nutrition Justice & legal services
Posted by
Sue F
Sue F.

Director of Community Engagement & Partnerships, E

Our mission

EAC Network's mission is to respond to human needs with programs and services that protect children and youth, promote healthy families and communities, help seniors and the incapacitated, and empower individuals to take control of their lives.

What we do

EAC Network is diverse social service non-profit agency that empowers, assists and cares for over 80,000 people in need. Our objective is to provide a wide spectrum of innovative programs that are saving lives. Delivering wheels to home-bound older adults, detecting and defeating child abuse and neglect, and connecting support services to justice-involved individuals who are suffering from mental health or substance abuse issues ... this and so much more is the face and mission of EAC Network.

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