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Marketing Strategy

Help Women in Northfield Giving Support (WINGS) * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Women in Northfield Giving Support (WINGS)
Northfield, MN, USA
Women in Northfield Giving Support (WINGS)
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Women in Northfield Giving Support (WINGS)
Northfield, MN, USA

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Cause
Philanthropy & capacity building
Skills
Communications Marketing

Posted August 15th

Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
Additional details

We'd love a timeline of what to focus on until our big event in June of 2019.

What we have in place
  • We currently have a slogan and events to advertise, which should make it easy for you to get started. We also have newsletters and photos, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to Give more resources to the youth and women of our community! Thank you.

WINGS is a 100% volunteer-led grassroots network of women who pool together resources to improve the lives of women and youth in the Northfield area Joining WINGS brings you into a community of local women who are making a difference.

Since our beginning in 2000 we have raised almost one million dollars in grants for the community! This year we will meet the million dollar mark and we want to celebrate!

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Women in Northfield Giving Support (WINGS)
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Causes
Philanthropy & capacity building Youth development
Posted by
Katy B
Katy B.

WINGS board member

Our mission

WINGS (Women in Northfield Giving Support) educates and expands the number of women in philanthropy, builds and strengthens community through pooled investments, and improves the lives of women and youth in the Northfield area through focused giving.

What we do

WINGS is a 100% volunteer-led grassroots network of women who pool together resources to improve the lives of women and youth in the Northfield area. Joining WINGS brings you into a community of local women who are making a difference. Founded in 2000, WINGS has grown to be one of the largest local grantors, giving almost one million dollars to local nonprofit organizations.

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