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Communications Strategy

Help Center for Arab American Philanthropy (CAAP) design a communications strategy tailored to the Organization’s goals and key audiences, and an implementation plan that works with their available budget and staff capacity.
Center for Arab American Philanthropy (CAAP)
Dearborn, MI, USA
Center for Arab American Philanthropy (CAAP)
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Center for Arab American Philanthropy (CAAP)
Dearborn, MI, USA

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Cause
Philanthropy & capacity building
Skills
Communications Writing

Posted August 15th

Communications Strategy

Project details

What we need
  • A review of Organization's communications goals and target audiences
  • Identification of appropriate timeline and implementation approach based on goals and audience
  • Messaging guidelines (with examples) based on audience and delivery methods
  • Outline of necessary steps for implementation
What we have in place
  • We currently have communications plan that we've used in the past, which should make it easy for you to get started. We also have branding materials and a strong brief, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to focus on our core work of engaging Arab Americans in charitable giving.

Like any organization, the ability to connect with our audience is paramount to achieving our mission. We are seeking a savvy marketer to help us revamp our communications strategy for the upcoming fiscal year. We have been working with a slightly outdated communications plan, and it's time for a refresh.

Project plan

P
Prep: Project Goals, Timeline, and Process Established and Initial Information Distributed
  • Volunteer Manager outlines any current communications activities and strategies
  • Volunteer Manager shares any existing communications materials
  • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Professional Creates First Draft of the Communications Strategy and Volunteer Manager Provides Feedback
  • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
2
Milestone 2: Finalized Communications Strategy Delivered to the Organization
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
  • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget
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About the org

Center for Arab American Philanthropy (CAAP)
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Causes
Philanthropy & capacity building Human services Youth development
Posted by
Chelsea L
Chelsea L.

Program Coordinator

Our mission

The Center for Arab American Philanthropy is a national community foundation that builds vibrant societies by uniting and strengthening the collective power of Arab American giving.

What we do

We improve communities by making grants to nonprofit organizations. We serve donors by providing them with smart tools and resources to carry out their philanthropic giving. We build leaders by educating and inspiring Arab Americans, including youth, to realize their potential for change. Most of all, we shape perceptions about Arab Americans by highlighting their generous heritage and exceptional contributions to society.

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