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Website Copywriting

Help Princeton First Aid & Rescue Squad improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Princeton First Aid & Rescue Squad
Princeton, NJ, USA
Princeton First Aid & Rescue Squad
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Princeton First Aid & Rescue Squad
Princeton, NJ, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing Writing

Posted August 14th

Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

Ability to create, post, and coordinate content on web site and Facebook.
Ability to visit squad headquarters for face-to-face interactions, if at all possible.
Willingness to offer guidance to college student performing communications internship.

What we have in place
  • We currently have web site and graphic designers on call to support efforts., which should make it easy for you to get started. We also have a membership eager to share their stories, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to recruit more volunteers and expand our donor base.

We have many stories to tell that will increase donations and volunteerism - and not enough time or staff to tell them. Filling this immediate need will be of enormous help in building capacity for our organization.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

Princeton First Aid & Rescue Squad
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Causes
Human services Disaster relief Health & nutrition
Posted by
JS
Jackie S.

Development Officer

Our mission

Our mission is to save lives, relieve the suffering of the sick and injured, and promote safety.

What we do

We provide emergency medical and technical rescue services to all Princeton residents, students, and visitors.

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